NED believes in growth. Businesses are driven to grow, as people have the drive to grow. In an ideal situation, growth will lead to progress in terms of material, physical, mental or psychological development. Are there any limits to growth and growing? According to NED, growth has gone too far when it impacts sustainable development negatively. Creative thinking plus the willingness to innovate will always lead to opportunities for growth that benefit self-development and provide safeguards for the future. The key is to find the model for growth that fits your particular enterprise.
Beyond becoming green
NED believes in the power of ideas. In 1987, the United Nations Brundtland Committee published a ground-breaking report which for the first time proposed a broadly based definition of sustainable development:
‘Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.’
Sustainability, therefore, is much more than choosing a green energy supply or aim for a certified production chain. Sustainable development addresses the very essence of any business in relation to its environment today and tomorrow. In the twenty-first century the idea of sustainability has become a fundamental part of mission and vision statements for countless enterprises. It supports their core reasons for being in relation to their different stakeholders (from shareholders to employees, and from clients to governments).